As a sub-line of the Seagram’s Escapes Ready-to-Drink brand, Spiked ups the ante with bolder flavors, stronger ABV and an edgy look and feel. In the C-store fridges, though, it just wasn’t bringing the power.

THE GLOVES COME OFF

To boost their masculine appeal and talk value in the world, the Spiked brand partnered with WWE. And in true Spiked style, this wasn’t your usual Limited time offer or sponsorship. We were tasked with creating a new brand world that unites these two powerhouse entities for the long run. Borrowing from WWE’s devoted fan-base, while building equity back into the Seagram’s Escapes Spiked brand.

WEAR YOUR FLAVOR

We looked to WWE’s most covetable icon for inspiration - the champion belts. These blinged out icons of strength capture the personalities and styles of each charismatic superstar.

Seagrams Escaped Spiked has what it takes to be a champion too - a bold punch of intense flavors and stronger kick of ABV. So we reimagined the iconic WWE belt, showcasing the vibe and personality of each flavor variant through vibrant bejewled wrestling champion's 'belts' that proudly wrap the can.

PACK A PUNCH

The new Seagram’s Escapes Spiked x WWE debuted with an epic spectacle that captured the powerhouse essence of both brands coming together to reach a new generation of devoted Spiked fans.